Proficiency, Ninan P Joseph

Proficiency

What I Do

01
Ideation

Aligning the company around the brand's direction, choices and tactics.

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Ideation
Key Accountabilities

Brainstorming new and innovative growth strategies.

Working with planners to interrogate client briefs, by challenging and asking questions, to develop communications briefs that meet business needs in an effective and accountable way.

This is done in collaboration with Media Planners and Strategists from roster agencies to ensure integrated work is delivered for the client.

Aligning the company around the brand's direction, choices and tactics.
02
Brand Development

Conducting research on target markets, products or services, industries, and competitors

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Brand Development
Key Accountabilities

Conducting research on target markets, products or services, industries, and competitors.

Creating a brand identity for new or existing products or services.

Developing and implementing marketing campaigns including advertising, public relations, social media, and events.

Developing a strategic marketing plan based on research, industry trends, and competitor activity.

Developing new product lines based on market needs and customer preferences .

Developing a brand strategy that defines the mission, vision, values, positioning, and voice of the brand .

Building brand awareness through advertising, public relations, promotions, event planning, and other activities to create a positive reputation for the brand in the minds of consumers.

Creating a brand’s visual identity, including logos, slogans, color schemes, and product designs

Developing a brand’s identity by creating a mission statement, identifying target markets, developing brand positioning, designing brand elements, and building a brand’s reputation through marketing activities.

Conceptualizing case studies.
03
Account Management

Reviewing account activity reports to identify opportunities to increase sales

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Account Management
Key Accountabilities

Preparing proposals for new business leads and pitching them to prospective clients Following up with clients to ensure that they are satisfied with the services provided by the agency.

Referring client concerns to the appropriate department for resolution

Analyzing data to identify potential customers’ needs, interests, or concerns in order to develop effective marketing strategies

Reviewing account activity reports to identify opportunities to increase sales or retain existing customers

Developing and executing strategic marketing plans that align with a company’s goals and objectives

Working with senior management to develop and execute sales strategies designed to increase revenue

Communicating regularly with clients to keep them informed about new products or services that might interest them

Negotiating contracts with clients to establish terms of engagement.
04
Project Management

Ensure projects are completed with high quality and on schedule.

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Project Management
Key Accountabilities

Understanding the commercial landscape surrounding the client's business, including a sound understanding of all operational aspects of their business.

Ensure projects are completed with high quality and on schedule with in the budget given.

Analyze and prioritize elements of visual product needed.

Supervise building our creative assets library and other creative initiates in cooperation with other departments.

Proof read high-quality content including rapid responses, talking points, and remarks as well as newsletters, articles, and other marketing collateral for various stakeholders and departments.

Leading and coaching a creative development team to get the best out of everyone.

Export and finalize print-press-ready files.
05
Digital Marketing / SEO

Keen understanding of how to write for a digital audience and its best practices.

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Digital Marketing / SEO
Key Accountabilities

Keen understanding of how to write for a digital audience and its best practices.

Giving assistance in implementing strategy for marketing operations best practice in delivering promotional offers, value-add and ancillary product propositions, and loyalty initiatives to achieve revenue, yield improvement, and digital penetration targets.

Ongoing support and monitoring ofKPIs and success metrics for all B2B and B2C campaigns.

Responsible for quality assurance through review of content, testing of digital and marketing activities across channels. Implements best practice test methodology to ensure high quality output.

Supervising the implementation of the end-to-end campaign processes and procedures that support all B2B and B2C campaigns / activities are as per the agreed SOP.

Laisse with the Marketing team and the creative team to create a timely schedule for campaigns.

Regularly updates the campaign calendar to ensure that the wider marketing team has visibility of all upcoming activities.

Analyze web traffic data and ROI of all digital marketing activities/campaigns and provide the summary repots to the Management.
06
Business Development

Scanning for potential consumers in the markets and planning strategies.

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Business Development
Key Accountabilities

Evaluation and development of marketing services and tools based on the type of corporate requirements.

Collecting sales statistics from the sales department and maintaining a record of the same for presentation to company stakeholders.

Scanning for potential consumers in the markets and planning strategies with attractive plans to increase sales as-well achieve targets.

Engage with Product and Marketing teams to help drive product strategy

Engage with Product and Marketing teams to help drive product strategy

Maintain personal networks, participate in and attend professional conferences and industry events, and develop other means of generating interest from potential clients.